Privacy Policy

Last Updated: October 15, 2025

Introduction

First Cognition Pty Ltd ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website at firstcognition.com or amorfs.com, or engage with our services.

Information We Collect

Personal Information

We collect personal information you voluntarily provide when you:

• Create an account on our platform
• Subscribe to our services
• Request customer support or technical assistance
• Sign up for newsletters, webinars, or marketing communications

This information may include:

• Name, email address, and phone number
• Account credentials (username, password)
• Billing and payment details (e.g., credit card or bank information)
• Professional details (e.g., company name, job title, industry)
• Communication preferences and feedback

Automatically Collected Information

When you interact with our website or services, we automatically collect:

• IP address, browser type, and version
• Operating system and device information (e.g., mobile or desktop)
• Website navigation patterns, including pages viewed and time spent
• Referring and exit pages
• Clickstream data and interaction logs
• Cookies, web beacons, and similar tracking technologies

Usage Data

We gather data on how you use our services, including:

• Features accessed and frequency of use
• Performance metrics and error logs
• User-defined settings and preferences

How We Use Your Information

We use your information to:

• Deliver Services: Provide, maintain, and enhance our AI-driven analytics and consulting services
• Manage Accounts: Facilitate account creation, authentication, and management
• Communicate: Send service-related updates, technical alerts, and support responses
• Personalize Experiences: Tailor content, recommendations, and insights to your needs
• Analyze Usage: Monitor platform performance and optimize user experience
• Ensure Security: Detect and prevent fraud, cyberattacks, or unauthorized access
• Comply with Laws: Meet legal and regulatory requirements
• Market Services: Deliver promotional content or event invitations (with your consent)

Data Sharing and Disclosure

We may share your information under the following circumstances:

Service Providers

We engage trusted third-party vendors to support our operations, including:

• Cloud hosting and data storage providers
• Payment processing services
• Analytics and performance monitoring tools
• Customer support and CRM platforms
• Email and marketing automation services

All vendors are bound by agreements to protect your data.

Legal Obligations

We may disclose information if required by:

• Legal processes (e.g., subpoenas, court orders)
• Government or regulatory requests
• Protection of our rights, property, or safety
• Investigation of potential policy violations
• Emergency situations involving health or safety

Business Transfers

In the case of a merger, acquisition, or asset sale, your information may be transferred to the acquiring entity, with safeguards to maintain confidentiality.

With Consent

We may share your data for additional purposes if you provide explicit consent.

Data Security

We employ robust measures to protect your information, including:

• End-to-end encryption for data in transit and at rest
• Regular security audits and vulnerability assessments
• Multi-factor authentication and strict access controls
• Secure cloud storage with compliance certifications
• Ongoing employee training on data protection protocols

While we strive to ensure security, no online system is entirely immune to risks.

Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. When no longer needed, we securely delete or anonymize data using industry-standard methods.

Your Rights and Choices

Depending on your jurisdiction, you may have the following rights:

Access and Portability

Request access to your personal data or a copy in a structured, machine-readable format.

Correction

Request updates to inaccurate or incomplete personal information.

Deletion

Request deletion of your data, subject to legal or contractual obligations.

Opt-Out

Unsubscribe from marketing communications via email links or by contacting us.

Cookie Management

Manage cookies and tracking preferences through your browser settings.

Restrict Processing

Request limitations on how we process your data, where applicable.

To exercise these rights, contact us at privacy@firstcognition.com.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Save your preferences and login sessions
• Analyze website and service usage
• Enhance platform performance
• Deliver personalized ads (where consented)

You can manage cookies via browser settings, though disabling them may impact functionality.

Third-Party Links

Our website and services may link to external sites. We are not responsible for their privacy practices and recommend reviewing their policies.

Children's Privacy

Our services are not designed for children under 13 (or 16 in the EU). We do not knowingly collect data from children, and we will delete any such data upon discovery.

International Data Transfers

As an Australian company, we may transfer your data to countries like the United States or EU for processing. We use standard contractual clauses and other safeguards to ensure compliance with global data protection laws.

Changes to This Privacy Policy

We may revise this policy periodically. Significant changes will be communicated via our website or direct notifications. Continued use of our services after updates indicates acceptance.

Contact Us

For questions or concerns, contact us at:

First Cognition Pty Ltd
Email: privacy@firstcognition.com
Address: 313 Seven Hills Road, Seven Hills, NSW, 2147
Phone: +61 4 0106 2720

Regional-Specific Information

For EU/EEA Users (GDPR)

• Legal Basis: We process data based on contract performance, legitimate interests, consent, or legal obligations.
• Data Protection Officer: Contact privacy@firstcognition.com for inquiries.
• Complaints: You may lodge a complaint with your local supervisory authority.

For California Users (CCPA/CPRA)

• Right to Know: Request details on collected personal information.
• Right to Delete: Request deletion of your data, subject to exceptions.
• Right to Opt-Out: Opt out of any sale of personal information (we do not currently sell data).
• Non-Discrimination: Exercising your rights will not affect service quality.

For UK Users

• UK GDPR: You have rights similar to those under GDPR.
• Complaints: Contact the Information Commissioner's Office (ICO) for concerns.

For Australian Users (Privacy Act 1988)

• Australian Privacy Principles (APPs): We comply with APPs for handling personal information.
• Complaints: You may contact the Office of the Australian Information Commissioner (OAIC) for unresolved issues.