First Cognition Pty Ltd (ACN 688 627 198) (First Cognition, we, us) operates firstcognition.com, amorfs.com, and every subdomain and subpath of those domains — including www hosts, app.amorfs.com, Playpen, and firstcognition.com/amorfs (together, the Sites). These Terms apply to all websites and web applications First Cognition publishes there unless a page says otherwise.
1. What these terms cover
These Terms of Use (Terms) apply to your use of the Sites: reading information about First Cognition, Amorfs, and Knowledge Packs; using Playpen or Studio; requesting a demonstration; and contacting us.
The Sites explain a product and a format and invite a conversation. They are not a data-ingest service, analytics dashboard, model-training platform, account portal, or place to upload enterprise records.
If you enter a paid evaluation or other written contract with us, that agreement governs that engagement and any partner or client data used in it. It supersedes these Terms to the extent of any inconsistency. Website browse-wrap or click-through terms do not amend a signed evaluation agreement.
2. Who we are
First Cognition Pty Ltd
ACN 688 627 198
313 Seven Hills Road, Seven Hills, NSW 2147, Australia
Email: tech@firstcognition.com (product and demonstrations)
legal@firstcognition.com (these Terms)
firstcognition.com is the company site for First Cognition, including Knowledge Packs and the design-partner evaluation. amorfs.com is the Amorfs product site, including Playpen. Knowledge Packs are described on firstcognition.com. app.amorfs.com is an experimental Studio. All are operated by First Cognition. The canonical Terms and Privacy pages are on firstcognition.com; amorfs.com/terms.html and amorfs.com/privacy.html redirect there.
3. Acceptable use
You may view and share public pages for lawful, informational purposes. You may also use public demos, Playpen, Studio, and hosted query endpoints (including mcp.amorfs.com) within published limits. You must not:
- upload or send us enterprise extracts, production records, or other confidential client data through the Sites (including email attachments to website addresses unless we have first agreed in writing under an evaluation or similar agreement);
- scrape, crawl, harvest, or systematically download Site content, Knowledge Pack material, or query answers for redistribution, republication, bulk resale, dataset building, or similar commercial reuse;
- use Site content or query answers or outputs to host, operate, or offer a substitute or competing knowledge, query, or Knowledge Pack service (this does not bar a signed evaluation or ordinary internal use of answers under a separate written agreement);
- exceed or circumvent rate limits, quotas, or abuse controls we publish or enforce (including throttling and HTTP 429 responses); create multiple accounts, clients, or addresses to evade those limits; or otherwise disrupt the Sites;
- attempt to probe or gain unauthorised access to the Sites;
- misrepresent an affiliation with First Cognition; or
- use Site content in a way that infringes our or others' intellectual property, except for fair dealing or other rights that cannot be excluded.
We may set and enforce rate limits and other abuse controls. We may suspend or terminate access for breach of this section.
4. Enquiries and demonstrations
If you contact us (for example at tech@firstcognition.com), we will use the details you send only to respond to that enquiry and, if relevant, to arrange a demonstration. We do not treat website enquiries as a licence to use your content to train models, improve a product, or provide analytics to third parties.
A demonstration uses synthetic or public-source examples unless we have a signed agreement that says otherwise. Do not send client data in order to obtain a first meeting.
5. Knowledge Packs and evaluations
Amorfs Knowledge Packs are described on firstcognition.com. Current public offerings are:
- information about Knowledge Packs;
- a time-boxed demonstration, typically using synthetic data; and
- a paid design-partner evaluation under a separate written agreement.
We do not provide, through the Sites: hosted model training, personalised analytics dashboards, public file upload, or a standing connection to your systems.
By default, any evaluation freeze of partner or client records happens on infrastructure the partner or client controls. We do not receive a copy of those records unless a written agreement says so.
6. Intellectual property
Unless otherwise marked, First Cognition owns or licenses the content, trade marks, and software on the Sites (including the Amorfs name and related marks). You do not acquire any licence beyond the limited right to use the Sites as described in these Terms.
Packs, extracts, and other materials you or your organisation supply under a separate agreement remain subject to that agreement. These Terms do not grant First Cognition a licence to your content for training, product improvement, or analytics.
7. No User Content licence
The Sites are not designed for you to submit datasets. If you include information in a contact message, you still own that information. You grant us only the limited right to use it to reply and to keep a record of the correspondence as described in our Privacy Policy.
We will not use enquiry content to train a machine-learning model or to improve a product except as needed to answer you (for example, correcting a typo in our reply).
8. Third-party sites
The Sites may link to LinkedIn, email, or other third-party services. Their terms and privacy practices apply to those services. We are not responsible for their content.
9. Accuracy and availability
We try to keep the Sites accurate and available. Information on the Sites may change. Demonstrations and evaluations are described in good faith; performance on your data is a matter for a written evaluation, not a website warranty.
To the extent permitted by law, the Sites are provided as is. We do not exclude any consumer guarantees that cannot lawfully be excluded under the Australian Consumer Law. Where our liability can be limited, and you acquire the Sites as a consumer, our liability for failure to comply with a consumer guarantee is limited to resupplying the relevant services or paying the cost of resupply.
10. Liability
To the maximum extent permitted by law, First Cognition is not liable for indirect or consequential loss, or loss of profit, data, or opportunity, arising from use of the Sites.
Our aggregate liability arising from use of the Sites is limited to AUD 100 or the amount you paid us (if any) for use of the Sites in the previous 12 months, whichever is greater, except for liability that cannot lawfully be limited.
This section does not apply to a signed evaluation or other written contract, which will contain its own liability terms.
11. Privacy
Personal information collected through the Sites is handled under our Privacy Policy at firstcognition.com/privacy.html. That page is the canonical policy for every Site.
12. Changes
We may update these Terms by posting a new version on the Sites and changing the “Last updated” date. The updated Terms apply from posting. Material changes that affect an existing written evaluation do not override that evaluation.
13. General
These Terms are governed by the laws of New South Wales, Australia. The courts of New South Wales have non-exclusive jurisdiction, except that Australian Consumer Law rights are not limited by this clause. These Terms replace any earlier website terms that nominated the Australian Capital Territory.
If a provision is unenforceable, it is to be read down or severed to the minimum extent necessary.
These Terms, together with the Privacy Policy, are the entire agreement about use of the Sites. They do not create a partnership, employment, or agency relationship.
14. Contact
Questions about these Terms: legal@firstcognition.com
Product and demonstration requests: tech@firstcognition.com